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"Entrepreneurial Marketing provides entrepreneurs with the marketing concepts, methods, tactics, and strategies that can reduce the failure rate of new ventures by as much as sixty percent. This is the first book to combine sophisticated marketing approaches - such as Web-based segmentation and positioning - with practical guidance on how to apply them in entrepreneurial situations.".
"The authors include guerrilla techniques for viral and promotional marketing and creative, leveraged approaches to gaining visibility and name recognition on the Web. You'll see how to make connections with customers, suppliers, investors, and even stakeholders, as well as learn proven ways to build a strong brand.".
"The book addresses the key challenges of the new millennium - such as globalization, corporate consolidation, and new governmental regulation - that you must consider when designing your marketing strategy."--BOOK JACKET.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
2007, Wiley & Sons, Incorporated, John
in English
0470194553 9780470194553
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2
Entrepreneurial Marketing
2002, Wiley & Sons, Incorporated, John
in English
1280341114 9781280341113
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3
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
February 15, 2001, Wiley
in English
0471382442 9780471382447
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