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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
The passion conversation: understanding, sparking, and sustaining word of mouth marketing
2013, Wiley
in English
1118768361 9781118768365
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2
Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
2013, Wiley & Sons, Incorporated, John
in English
1299804861 9781299804869
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