"This integrative network conception of reputation brings together a wide range of subfields in the social sciences and humanities into a coherent framework. They include biographical studies, cultural history. evolutionary psychology, gossip research, libel law, organizational psychology, personality assessment, publicity and public relations, social cognition, social network analysis. and social representation theory." "The comprehensiveness of the network iinterpretation of reputation spotlights possible new forms of interdisciplinary analysis by showing how scholars and scientists in a broad array of disciplines each have something important to contribute."--Jacket.