An edition of What is brand strategy?
(2010)
What is brand strategy?
by Andy Milligan
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"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will our brand identity be? 4. How will we deliver this? 5. How will we know we've succeeded?"--Resource description page.
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Branding (Marketing), Brand name products, AdvertisingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
What is brand strategy?
2010, Pearson Education publishing as FTPress Delivers
in English
0132550466 9780132550468
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Description based on resource description page (viewed Mar. 12, 2010).
"An e-burst of inspiration from the best books"--Cover.
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- Created January 2, 2023
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| January 2, 2023 | Created by MARC Bot | Imported from harvard_bibliographic_metadata record |