An edition of Behavioral and management science in marketing
(1978)
Behavioral and management science in marketing
by Harry L. Davis, Alvin J. Silk, and Victor J. Cook
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Previews available in: English
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Marketing, Congresses, Advertising, Consumers' preferences, New products, Consumers| Edition | Availability |
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Book Details
Edition Notes
Includes bibliographies and index.
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
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- Created April 1, 2008
- 9 revisions
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| December 13, 2023 | Edited by MARC Bot | import existing book |
| December 8, 2022 | Edited by MARC Bot | import existing book |
| October 17, 2022 | Edited by ImportBot | import existing book |
| October 13, 2020 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |