An edition of Push marketing techniques
(2004)
Push marketing techniques
by Megan Cunningham
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"Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory-and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered."--Container.
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Electronic commerce, Internet marketing| Edition | Availability |
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Book Details
Edition Notes
Videodisc release of the 2000 videocassette production.
Editor, David Marcus ; music, Red Devil.
DVD.
The Physical Object
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- Created March 7, 2023
- 1 revision
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| March 7, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |