Globalisation in practice
by Ken'ichi Omae and Brian Davies
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.
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Book Details
Edition Notes
Presented by BBC Executive Video Seminars.
Date of original program, c1993. Date of Films for the Humanities video version, c1997. Date on container, c1996.
Series title on cassette label: Globalization.
Photography, Michael Spooner ; editors, Spencer Hill, Alex Richardson ; music, Paddy Kingsland.
Reporter, David Lomax.
VHS format.
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Work Description
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.
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- Created March 7, 2023
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