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Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."--Container.
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Inside Saatchi & Saatchi
2005, Films for the Humanities & Sciences
videorecording /
in English
1421319586 9781421319582
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- Created March 8, 2023
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March 8, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |