MARC Record from marc_nuls

LEADER: 02083cgm 2200397Ia 4500
001 9920534930001661
005 20161129140506.0
007 vd cvaizs
008 050907s2005 nju040 vleng d
020 $a1421319586
028 40 $aFFH 34639$bFilms for the Humanities & Sciences
035 $a(CSdNU)u256883-01national_inst
035 $a(OCoLC)61446456
035 $a(OCoLC)61446456
040 $aFQG$cFQG$dFQG
049 $aCNUM
099 $aDV1090
245 00 $aInside Saatchi & Saatchi$h[videorecording] /$cproduced and directed by Jennifer Clayton.
246 1 $iTitle on container and disc label:$aInside Saatchi & Saatchi :$ba spirited case study
246 1 $iOriginal BBCW broadcast title:$aInside Saatchi & Saatchi: selling Brazilian spirit
260 $aPrinceton, NJ :$bFilms for the Humanities & Sciences,$cc2005.
300 $a1 videodisc (40 min.) :$bsd., col. ;$c4 3/4 in.
440 4 $aBBC learning
500 $aThis disc is a recorded DVD and may not play on all DVD players or drives.
520 $aCan Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."--Container.
538 $aDVD-R.
610 20 $aSaatchi & Saatchi.
650 0 $aAlcoholic beverage industry$zBrazil.
650 0 $aAdvertising$xAlcoholic beverages.
710 2 $aFilms for the Humanities (Firm)
710 2 $aBBC Worldwide Ltd.
830 0 $aMKT 443 (NU course)
830 0 $aMKT 631 (NU course)
994 $aC0$bCNU
999 $aDV 1090$wALPHANUM$c1$i31786101983358$lAV$mNULS$rN$sY$tDVD$u10/17/2005
999 $aDV 1770$wALPHANUM$c1$i31786102467641$lAV$mNULS$rN$sY$tDVD$u12/15/2006