An edition of Response latency (1977)

Response latency

new measure of advertising

by

Response latency
James MacLachlan, James MacLac ...
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Last edited by MARC Bot
December 13, 2023 | History
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An edition of Response latency (1977)

Response latency

new measure of advertising

by

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Publish Date
Publisher
Advertising Research Foundation
Language
English
Pages
182

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Subjects

Advertising, Brand choice, Research

Places

California, El Cerrito
Edition Availability
Cover of: Response latency
Response latency: new measure of advertising
1977, Advertising Research Foundation
in English

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Book Details

Edition Notes

Bibliography: p. 176-182.
Originally presented as the author's thesis, University of California, Berkeley.

Published in
New York
Series
Monograph

Classifications

Dewey Decimal Class
659.1/01/8
Library of Congress
HF5415.3 .M25 1977

The Physical Object

Pagination
v, 182, [9] p. :
Number of pages
182

Edition Identifiers

Open Library
OL4755986M
LCCN
78102044
OCLC/WorldCat
3508650

Work Identifiers

Work ID
OL6822752W

Source records

Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 13, 2023 Edited by MARC Bot import existing book
December 7, 2022 Edited by MARC Bot import existing book
October 15, 2020 Edited by MARC Bot import existing book
December 14, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record