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In-film advertising: brand positioning strategy
2006, ICFAI University Press
in English
- 1st ed.
8131404862 9788131404867
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Book Details
Table of Contents
section 1. In-film advertising : the emerging paradigm
section 2. Indian scenario
section 3. Cases.
Edition Notes
Contributed articles; some previously published.
Includes index.
Includes bibliographical references.
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The Physical Object
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- Created May 28, 2023
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