An edition of Evaluating introductory marketing textbooks (1980)

Evaluating introductory marketing textbooks

comparative appraisals of sixteen introductory marketing textbooks

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Evaluating introductory marketing textbooks
Christopher H. Lovelock, Marga ...
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Last edited by MARC Bot
December 14, 2023 | History
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An edition of Evaluating introductory marketing textbooks (1980)

Evaluating introductory marketing textbooks

comparative appraisals of sixteen introductory marketing textbooks

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Division of Research, Graduate School of Business Administration, Harvard University
Language
English
Pages
186

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Subjects
Marketing, Texts

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Edition Availability
Cover of: Evaluating introductory marketing textbooks
Evaluating introductory marketing textbooks: comparative appraisals of sixteen introductory marketing textbooks
1980, Division of Research, Graduate School of Business Administration, Harvard University
in English
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Book Details

Edition Notes

Published in
Boston (Soldiers Field, Boston 02163)
Series
Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 80-59, Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 80-59

The Physical Object

Pagination
xv, 186, [8] p.
Number of pages
186

ID Numbers

Open Library
OL50475500M
OCLC/WorldCat
7235869

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December 14, 2023 Created by MARC Bot Imported from harvard_bibliographic_metadata record