| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:757277603:1010 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:757277603:1010?format=raw |
LEADER: 01010cam a2200205 a 4500
001 000906720-5
005 20050114103925.0
008 810318s1980 mauk 000 0 eng d
035 0 $aocm07235869
040 $aHBS
245 00 $aEvaluating introductory marketing textbooks :$bcomparative appraisals of sixteen introductory marketing textbooks /$cedited by Christopher H. Lovelock ; contributors, Margaret R. Cvar ... [et al.].
260 $aBoston (Soldiers Field, Boston 02163) :$bDivision of Research, Graduate School of Business Administration, Harvard University,$c[1980]
300 $axv, 186, [8] p. :$bforms ;$c29 cm.
490 1 $aWorking paper / Division of Research, Graduate School of Business Administration, Harvard University ;$vHBS 80-59
650 0 $aMarketing$vTexts.
700 1 $aLovelock, Christopher H.
700 1 $aCvar, Margaret R.
830 0 $aWorking paper (Harvard University. Graduate School of Business Administration. Division of Research) ;$vHBS 80-59.
988 $a20020608
906 $0MH