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This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
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Forbrugeradfærd, Forbrugsmønstre, ForbrugersociologiShowing 2 featured editions. View all 2 editions?
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Consumers (McGraw-Hill Series in Marketing)
July 2001, McGraw-Hill Publishing Co.
Paperback
- I.S.ed edition
007112294X 9780071122948
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December 19, 2023 | Created by ImportBot | Imported from ISBNdb |