"In following the story of ceramics and glass, the reader will see the rapid industrialization that followed the Civil War; how these industries were reorganized in response to efficiency drives during both world wars; how the advent of advertising came to manipulate consumer behavior; and how these major behavioral shifts have revolutionized American life.".

"Illustrated with more than 200 photographs of enticing glass and ceramic objects, this volume is the first to take a comprehensive look at the modern tableware used in American homes, examining its cultural and business history as well as its design. From table settings for "dainty" ladies' luncheons early in the century, to trendy accessories for suburban barbecues in the post-World War II years, to the tinfoil trays invented for TV dinners, this book celebrates the complete history of dining ware.

Fully indexed with an extensive bibliography, this is an essential volume for readers interested in American cultural and business history, collectors, and admirers alike."--BOOK JACKET.