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Subjects
New products, Product managementEdition | Availability |
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New product models: practice, shortcomings, and desired improvements
1991, Marketing Science Institute
in English
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Book Details
Edition Notes
"October 1991."
Bibliography: p. 12-13.
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- Created July 18, 2024
- 1 revision
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July 18, 2024 | Created by MARC Bot | Imported from marc_columbia MARC record |