An edition of Tested advertising methods (1932)

Tested advertising methods

how to profit by removing guesswork

"First edition.".

by

  • 24 Want to read
  • 2 Currently reading
Tested advertising methods
John Caples, John Caples
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 24 Want to read
  • 2 Currently reading
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
July 31, 2024 | History
Edit
An edition of Tested advertising methods (1932)

Tested advertising methods

how to profit by removing guesswork

"First edition.".

by

  • 24 Want to read
  • 2 Currently reading

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.

Publish Date
Publisher
Harper & Brothers
Language
English
Pages
276

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Advertising
Edition Availability
Cover of: Tested advertising methods
Tested advertising methods
1997, Prentice Hall
in English - 5th ed. / revised by Fred E. Hahn.
Cover of: Tested Advertising Methods
Tested Advertising Methods
June 1980, Prentice Hall Trade
Paperback in English - 4th Rev edition
Cover of: Tested advertising methods.
Tested advertising methods.
1974, Prentice-Hall
in English - 4th ed., rev. and enl.
Cover of: Tested advertising methods
Tested advertising methods
1961-01-01, Harper
Cover of: Tested advertising methods.
Tested advertising methods.
1961, Harper
in English - Rev. ed.
Cover of: Tested advertising methods.
Tested advertising methods.
1961, Harper
in English - Rev. and enl.
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork. Foreword by Bruce Barton.
1947, Harper [and] Brothers
in English - [Rev. ed.]
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork
1947, Harper & Brothers
in English
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork
1947, Harper & Brothers
in English - "Revised edition.".
Cover of: Tested advertising methods
Tested advertising methods: how to profit by removing guesswork
1932, Harper & Brothers
in English - "First edition.".

Add another edition?

Book Details

Edition Notes

Microfilm. New York, N.Y., Columbia University Libraries, 1996. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1996.

Published in
New York, London
Copyright Date
1932

The Physical Object

Pagination
xiii pages, 1 leaf, 276 pages
Number of pages
276

Edition Identifiers

Open Library
OL52956713M
OCLC/WorldCat
34493533

Work Identifiers

Work ID
OL3350190W

Source records

marc_columbia MARC record

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2024 Created by MARC Bot Imported from marc_columbia MARC record