Intellectual property, architecture, and the management of technological transitions

evidence from Microsoft Corporation

Intellectual property, architecture, and the ...
Marco Iansiti, Marco Iansiti
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Last edited by MARC Bot
September 10, 2024 | History

Intellectual property, architecture, and the management of technological transitions

evidence from Microsoft Corporation

A number of studies highlight the challenges facing incumbent firms in responding effectively to major technological transitions. While some authors argue that these challenges can be overcome by firms possessing "dynamic capabilities," little work hasdescribed in detail the processes through which such capabilities evolve or the unique resources that they leverage. This paper explores these issues through an in-depth study of Microsoft, one of the leading firms in the software industry. We provide evidence that Microsoft's product line performance has been consistently strong over a period of time in which there have been several major technological transitions and indicator that the firm possesses dynamic capabilities. We examine one ofthese transitions in detail the rise of the World Wide Web to show that this strong performance was also evident when entering new product segments. We then present qualitative data to shed light on this pattern of success, focusing on the way the firm develops and evolves its intellectual property. Specifically, Microsoft codifies knowledge in the form of software "components," which can be leveraged across multiple product lines and accessed by firms developing complementary products. We argue that this software component model represents the unique resource that enables the firm to respond effectively to technological transitions. We illustrate our argument by describing Microsoft's response to two recent transitions.

Publish Date
Language
English
Pages
44

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Book Details


Edition Notes

Includes bibliographical references.

Published in
Boston]
Series
Working paper / Division of Research, Harvard Business School -- 03-020, Working paper (Harvard Business School. Division of Research) -- 03-020

The Physical Object

Pagination
44 p.
Number of pages
44

ID Numbers

Open Library
OL53771062M
OCLC/WorldCat
50491544

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September 10, 2024 Created by MARC Bot Imported from harvard_bibliographic_metadata record