An edition of Strategy an International Pers Pective 7e
(1994)
Strategy :
an International perspective
8
by Bob de Wit
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| Edition | Availability |
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1
Strategy :: an International perspective
Available 15 March 2025, EMEA
in English
- 8
147379126X 9781473791268
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2
Strategy an International Pers Pective 7e
2020, Cengage Learning, Cengage Learning EMEA
in English
1473765854 9781473765856
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3
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Book Details
Table of Contents
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Table of Contents
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Section I – Strategy
1.Introduction
2.Strategizing
3.Missioning and visioning
Section II – Strategy Content
4.Business level strategy
5.Corporate level strategy
6.Network level strategy
Section III – Strategy Process
7.Strategy formation
8.Strategic change
9.Strategic innovation
Section IV – Strategy Context
10.The industry context
11.The organizational context
12.The international context
Section V – Cases
Cases 1-12
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Edition Notes
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What's New
Many new readings provide stimulating perspectives on topics such as how designing strategy should start from the market; the rules of co-opetition; swarm intelligence, eco-systems; rule-making authorities and the new political role of business beyond profit.
Explores the development of digital technologies through contemporary strategy cases including Spotify, Amazon and Google.
Fully updated short case studies explore strategy learning points from real companies including: Disney, Samsung, Nestle, Nike, Nespresso, 3M and Unilever.
A fully updated companion website is available for lecturers teaching your course with PowerPoint slides, case teaching notes and a test bank.
New long cases include LEGO, Advantech, Sanofi Canada, ABN AMRO and Samsung Electronics.
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- Created 2 days ago
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| 2 days ago | Edited by meot | added some available data from publisher |
| 2 days ago | Created by meot | Added new book. |