An edition of Service marketing - Nordic School perspectives
(1985)
Service marketing - Nordic School perspectives
by Christian Grönroos and Evert Gummesson
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Service industries, Marketing, Professions| Edition | Availability |
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Service marketing - Nordic School perspectives
1985, University of Stockholm, Department of Business Administration
in English
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Book Details
Edition Notes
"This report consists of fifteen contributions on service marketing written by both academics and practitioners. The articles are based on lectures and workshops that took place in a conference on service marketing and internal marketing in Helsinki, Finalnd. "
"The articles represent developments within "The Nordic School of Service Marketing ..."
"R 1985:2"
Includes bibliographical references.
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- Created January 6, 2025
- 1 revision
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| January 6, 2025 | Created by MARC Bot | Imported from harvard_bibliographic_metadata record |