An edition of Franchise organizations (1998)

Franchise organizations

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Last edited by MARC Bot
July 13, 2024 | History
An edition of Franchise organizations (1998)

Franchise organizations

  • 2 Want to read

From food and fuel to lodging and child care, franchises exert enormous influence over the global business landscape as well as within our personal lives. Yet the franchise phenomenon remains largely undocumented and frequently misunderstood, with very little analysis available on the management challenges - and opportunities - that chains face. Now, with his book Franchise Organizations, Jeffrey Bradach fills the void with a penetrating look at the key factors that shape a franchise business's success.

Using compelling examples from major restaurant chains including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. He examines how chain organizations meet their primary management challenges, from adding new outlets and maintaining uniform standards to responding to diverse local markets and adapting the system when threats or opportunities arise.

Perhaps most importantly, Bradach's unprecedented research reveals the formidable competitive advantages enjoyed by companies that can blend franchise outlets within their corporate structure to create a distinctive new model - identified here for the first time as the "plural form." The plural form, Bradach argues, provides a uniquely effective way to leverage strengths and mend weaknesses, enhancing an organization's capacity for self-correction and renewal.

Franchise Organizations offers a framework for managing chains built on the processes made possible by the plural form.

Publish Date
Language
English
Pages
237

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Previews available in: English

Edition Availability
Cover of: Franchise organizations
Franchise organizations
1998, Harvard Business School Press
in English

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Book Details


Edition Notes

Includes bibliographical references (p. 219-227) and index.

Published in
Boston, Mass

Classifications

Dewey Decimal Class
647.95/068/8
Library of Congress
TX911.3.M27 B72 1998, TX911.3.M27 B72 1998eb

The Physical Object

Pagination
viii, 237 p. :
Number of pages
237

ID Numbers

Open Library
OL682197M
Internet Archive
franchiseorganiz0000brad
ISBN 10
087584832X
LCCN
97028868
OCLC/WorldCat
45730209, 37373605
Library Thing
252558
Goodreads
1170826

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 13, 2024 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
December 8, 2022 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record