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Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and profits of Ford, not to mention an investment of close to three billion dollars.
This biting, insightful, and often funny account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership.
Mary Walton all but lived with the team for two years in a damp Dearborn basement, and she chronicles firsthand the clashes of designers and engineers over shapes, of marketers and accountants over costs, of product guys in Detroit and manufacturing guys in Atlanta as the new machine took shape on the assembly line. And all of them, all of the time, were looking over their shoulders at the Japanese competition.
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Previews available in: English
Edition | Availability |
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1
Car: A Drama of the American Workplace
February 1, 1999, W. W. Norton & Company
in English
0393318613 9780393318616
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Libraries near you:
WorldCat
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2
Car: A Drama of the American Workplace
February 1, 1999, W. W. Norton & Company
in English
0393318613 9780393318616
|
zzzz
Libraries near you:
WorldCat
|
3
Car: a drama of the American workplace
1997, W.W. Norton
in English
- 1st ed.
0393040801 9780393040807
|
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|
4
Car: A Drama of the American Workplace
May 1997, W W Norton & Co Inc
in English
0393040801 9780393040807
|
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"THE MAN WHOM Ford Motor Company chose to head the redesign of the all-important Ford Taurus did not come across as corporate."
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- Created April 29, 2008
- 8 revisions
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April 28, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |