An edition of Rethinking marketing (2004)

Rethinking Marketing

Developing a New Understanding of Markets

by

Cover of: Rethinking Marketing by Håkan Håkansson
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Rethinking marketing (2004)

Rethinking Marketing

Developing a New Understanding of Markets

by

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Publish Date
Publisher
Wiley
Language
English
Pages
294

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Buy this book

Previews available in: English

Subjects

Congresses, Marketing
Edition Availability
Cover of: Rethinking Marketing
Rethinking Marketing: Developing a New Understanding of Markets
July 18, 2005, Wiley
in English
Cover of: Rethinking marketing
Rethinking marketing: developing a new understanding of markets
2004, Wiley
in English

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Book Details

First Sentence

"In 1967, when Philip Kotler presented his now widely famous book Marketing Management, neither academic nor business audiences were spoiled with approaches offering serious analyses of the concept of marketing."

Edition Identifiers

Open Library
OL7594682M
ISBN 10
0470021470
ISBN 13
9780470021477
Goodreads
4212904

Work Identifiers

Work ID
OL4643954W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL4643954W
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record