What Kids Buy and Why
The Psychology of Marketing to Kids
by Dan S. Acuff, Daniel Acuff, and Robert H Reiher
- 7 Want to read
- 1 Currently reading
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick.
Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
| Edition | Availability |
|---|---|
1
What kids buy and why: the psychology of marketing to kids
1999, Free Press
in English
- 1st Simon & Schuster paperback ed.
0684871173 9780684871172
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2
What Kids Buy: The Psychology of Marketing to Kids
May 1, 1999, Touchstone
Paperback
in English
0684871173 9780684871172
|
zzzz
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3
What Kids Buy and Why: The Psychology of Marketing to Kids
January 1, 1998, Free Press
Hardcover
in English
0684834480 9780684834481
|
aaaa
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4
What kids buy and why: the psychology of marketing to kids
1997, Free Press
in English
0684834480 9780684834481
|
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Book Details
First Sentence
"What do Barbie, Garfield, Ho-Ho! Cherry-O, He-Man, See-N-Say, Tasmanian Devil, Cabbage Patch Kids, SpaghettiOs, Power Rangers, Animaniacs, Ghostbusters, Star Wars, Hot Wheels cars, Mario Brothers, UNO, Winnie the Pooh, Carmen Sandiego, Mickey Mouse, Spider-Man, Colorforms, LEGO, GIJoe, Home Alone, X-Men, Pound Puppies, Jurassic Park, Jim Carrey, Pop Tarts, Math Blaster, Reader Rabbit, Bugs Bunny, M&M's candies, The Ren & Stimpy Show, Nike shoes, the Big Mac, Sonic the Hedgehog, Froot Loops, Fruit Roll-Ups, E.T., Batman, The Lion King, the Frisvee, Gak, Hercules, the Tickle Me Elmo doll, and the Little Caesar's pizza commercials have in common?"
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History
- Created April 29, 2008
- 7 revisions
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| January 4, 2021 | Edited by Lisa | Merge works |
| August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |