An edition of Brand leadership (2000)

Brand Leadership

The Next Level of the Brand Revolution

by and

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Cover of: Brand Leadership by David A. Aaker, Erich Joachimsthaler
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  • 29 Want to read
  • 1 Currently reading
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Brand leadership (2000)

Brand Leadership

The Next Level of the Brand Revolution

by and

  • 0 Ratings
  • 29 Want to read
  • 1 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Free Press
Language
English
Pages
368

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Previews available in: English

Subjects
Brand name products, Management, Sales & marketing, Product Management, Business & Economics, Business / Economics / Finance, Business/Economics, United States, Marketing - General, Advertising & Promotion, Business & Economics / Marketing / General, Marketing, Merken, Merkartikelen, Merknamen, Strategie, Marques de commerce
Places
United States

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Brand Leadership
Brand Leadership
2012, Simon & Schuster, Limited
in English
Libraries near you: WorldCat
Cover of: Brand Leadership
Brand Leadership: Building Assets in an Information Economy
2009, Free Press
in English
Libraries near you: WorldCat
Cover of: Brand Leadership
Brand Leadership: Building Assets in an Information Economy
2009, Free Press
in English
Libraries near you: WorldCat
Cover of: Brand Leadership
Brand Leadership: The Next Level of the Brand Revolution
March 6, 2000, Free Press
Hardcover in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Brand leadership
Brand leadership
2000, Free Press
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap."

The Physical Object

Format
Hardcover
Number of pages
368
Dimensions
9.3 x 6.4 x 1.3 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL7721710M
ISBN 10
0684839245
ISBN 13
9780684839240
Library Thing
396023
Goodreads
1220452

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL9947459W
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 29, 2008 Created by an anonymous user Imported from amazon.com record