An edition of Brand Asset Management (2000)

Brand Asset Management

Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)

2 Sub edition

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Cover of: Brand Asset Management by Scott M. Davis, Scott M. Davis
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  • 1 Currently reading
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Brand Asset Management (2000)

Brand Asset Management

Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)

2 Sub edition

by

  • 2 Want to read
  • 1 Currently reading

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
288

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Previews available in: English

Subjects

Product management, Brand name products, Markenpolitik, Unternehmenswachstum
Edition Availability
Cover of: Brand Asset Management
Brand Asset Management: Driving Profitable Growth Through Your Brands
2007, Wiley & Sons, Incorporated, John
in English
Cover of: Brand Asset Management
Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
September 26, 2002, Jossey-Bass
Paperback in English - 2 Sub edition
Cover of: Brand Asset Management
Brand Asset Management
June 9, 2000, Jossey-Bass
Hardcover in English

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Book Details

First Sentence

"Brands are among a company's most valuable assets, and smart companies today realize that capitalizing on their brands is important."

Classifications

Library of Congress
HD69.B7 D38 2002, HD69.B7D38 2002

The Physical Object

Format
Paperback
Number of pages
288
Dimensions
8.8 x 5.9 x 0.9 inches
Weight
11.2 ounces

Edition Identifiers

Open Library
OL8148927M
Internet Archive
brandassetmanage0000davi
ISBN 10
0787963941
ISBN 13
9780787963941
LCCN
2002009865
Library Thing
188644
Goodreads
867644

Work Identifiers

Work ID
OL8574552W

Source records

Library of Congress MARC record
Internet Archive item record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 4, 2021 Edited by ImportBot import existing book
August 12, 2021 Edited by MARC Bot import existing book
December 5, 2020 Edited by MARC Bot import existing book
August 9, 2010 Edited by IdentifierBot added LibraryThing ID
April 29, 2008 Created by an anonymous user Imported from amazon.com record