An edition of Handbook of Product Placement in the Mass Media
(2004)
Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
by Mary-Lou Galician
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Previews available in: English
Subjects
Advertising, Mass media, Product placement in mass media, Subliminal advertising, Moral and ethical aspects, Placement de produits dans les médias, Publicité subliminale, Publicité, Aspect moral, Massamedia, Subliminale waarneming, Marketing, Strategische planning, Ethik, Fernsehen, Film, Massenmedien, Product placement, BUSINESS & ECONOMICS, Advertising & PromotionShowing 8 featured editions. View all 8 editions?
Book Details
First Sentence
"SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program."
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History
- Created April 29, 2008
- 8 revisions
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| December 9, 2022 | Edited by ImportBot | import existing book |
| October 12, 2020 | Edited by ImportBot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |