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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
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Previews available in: English
Edition | Availability |
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1
Business to business direct marketing: proven direct response methods to generate more leads and sales
1998, NTC Business Books
in English
- 2nd ed.
0844232432 9780844232430
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2
Business-to-business direct marketing: proven direct response methods to generate more leads and sales
1993, NTC Business Books
in English
0844234729 9780844234724
|
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3
Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
September 1992, NTC Business Books
Hardcover
in English
0844234729 9780844234724
|
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Book Details
First Sentence
"This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers."
The Physical Object
ID Numbers
First Sentence
"This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers."
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- Created April 29, 2008
- 4 revisions
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April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
December 15, 2009 | Edited by WorkBot | link works |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |