The escalating pattern of cult fanaticism and religious-political terror that the authors call a 'death spiral' seems to be widening. If we do nothing to understand and ultimately reverse that pattern, it will pull more and more innocent people into its vortex. Conway and Siegelman place cultic behavior in the wider context of the communication revolution of our time. Indeed, SNAPPING unfolds as a traveling detective investigation, they very capably trace and analyze the course of the phenomenon.