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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. 'Essential reading for all practitioners and everyone interested in how advertising works ...' - John Zeigler, DDB Worldwide. 'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org '... reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management 'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University 'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Advertising and the Mind of the Consumer
2009, Allen & Unwin Pty Ltd
E-book
in English
1741767059 9781741767056
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2
Advertising and the mind of the consumer: what works, what doesn't, and why
2000, Allen & Unwin
in English
- 2nd ed.
1865082317 9781865082318
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3
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (The Allen & Unwin Business and Management)
April 1, 1994, Allen & Unwin
Paperback
in English
1863733582 9781863733588
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4
Advertising and the mind of the consumer: what works, what doesn't, and why
1993, Allen & Unwin
in English
1863733582 9781863733588
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5
Advertising and the mind of the consumer: what works, what doesn't and why
Publisher unknown
1863733582 9781863733588
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Book Details
First Sentence
"The subject of advertising seems to be riddled with mystique and apparent contradictions."
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- Created April 30, 2008
- 6 revisions
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August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |