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With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call 'the kid market,' taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives-their health, education, creativity, and values-are at risk of being compromised by their status in the marketplace. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it. - Publisher.
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Previews available in: English
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Edition | Availability |
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1
Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising
August 9, 2005, Anchor
Paperback
in English
1400079993 9781400079995
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2
Consuming Kids: The Hostile Takeover of Childhood
May 2004, New Press
Hardcover
in English
1565847830 9781565847835
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- Created April 30, 2008
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April 16, 2018 | Edited by Bryan Tyson | Edited without comment. |
October 1, 2011 | Edited by ImportBot | import new book |
September 29, 2011 | Edited by ImportBot | import new book |
August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |