An edition of The Chasm Companion (2002)

The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

1st edition

by

  • 1 Want to read
Cover of: The Chasm Companion by Paul Wiefels, Paul Wiefels
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 1 Want to read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
October 24, 2011 | History
Edit
An edition of The Chasm Companion (2002)

The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

1st edition

by

  • 1 Want to read

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Publish Date
Publisher
Collins
Language
English
Pages
352

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Marketing, High technology, Technological innovations, Selling, Business, Nonfiction, High technology industries, Marketing, management, Internet marketing, Technologie de pointe, Vente
Edition Availability
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: The Chasm Companion
The Chasm Companion
2007, HarperCollins
Electronic resource in English
Cover of: The Chasm Companion
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
September 30, 2005, Capstone
Paperback in English
Cover of: The Chasm Companion
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
Paperback in English - 1st edition
Cover of: The chasm companion
The chasm companion: a fieldbook to Crossing the chasm and Inside the tornado
2002, HarperBusiness
in English
Cover of: The Chasm Companion
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
in English

Add another edition?

Book Details

First Sentence

"During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel."

The Physical Object

Format
Paperback
Number of pages
352
Dimensions
9.2 x 7.4 x 1 inches
Weight
1.1 pounds

Edition Identifiers

Open Library
OL9248197M
ISBN 10
0066620554
ISBN 13
9780066620558
Library Thing
766
Goodreads
915909

Work Identifiers

Work ID
OL279612W

Source records

amazon.com record
amazon.com record
Internet Archive item record

Excerpts

During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.
added anonymously.

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 24, 2011 Edited by ImportBot import new book
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 30, 2008 Created by an anonymous user Imported from amazon.com record