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Previews available in: English
Subjects
Mathematical models, Market segmentation, Business mathematics & systems, Market research, Marketing - General, Marketing Research, Business & Economics, Medical / Nursing, Science/Mathematics, Economics - General, General, (exploratory and nonparametric), Business & Economics / Marketing / General, Business & Economics : Economics - General, Business & Economics : Marketing - General, Medical / General, business administration, business data processing, AppliedShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)
January 30, 2001, Springer
Hardcover
in English
- 1 edition
3211834737 9783211834732
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WorldCat
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2
A nonparametric approach to perceptions-based market segmentation: foundations
2000, Springer
in English
3211834737 9783211834732
|
cccc
Libraries near you:
WorldCat
|
3
A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations
2000
3709105439 9783709105436
|
zzzz
Libraries near you:
WorldCat
|
Book Details
First Sentence
"Marketing managers in charge of promoting a branded product have to decide on which brand profile should be offered to which segments of consumers in the product class."
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- Created April 30, 2008
- 7 revisions
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL12011495W |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |