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"In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success.
With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself."--BOOK JACKET.
"More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great."--BOOK JACKET.
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Previews available in: English
Subjects
Furniture industry and trade, History, Ikea A/S, Ikea (Firm), Sweden, biography, BusinesspeoplePlaces
SwedenShowing 4 featured editions. View all 4 editions?
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Leading by Design: The Ikea Story
January 2002, Diane Pub Co
Hardcover
in English
0788198696 9780788198694
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2
Leading By Design: The Ikea Story
September 1, 1999, Collins
Hardcover
in English
0066620384 9780066620381
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- Created April 30, 2008
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