An edition of How to Market Books (1990)

How to Market Books

  • 5 Want to read
How to Market Books
Alison Baverstock, Alison Bave ...
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Last edited by WorkBot
December 15, 2009 | History
An edition of How to Market Books (1990)

How to Market Books

  • 5 Want to read

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

Publish Date
Publisher
Kogan Page
Language
English
Pages
320

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Previews available in: English

Edition Availability
Cover of: How to Market Books
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
March 1, 2008, Kogan Page
Paperback in English - 4th ed. edition
Cover of: How to Market Books
How to Market Books
2008, Kogan Page Publishers
Electronic resource in English
Cover of: How to Market Books
How to Market Books
December 1, 1999, Kogan Page Ltd, Kogan Page
Paperback - 3Rev Ed edition
Cover of: How to Market Books
How to Market Books
December 1993, Kogan Page
Paperback in English
Cover of: How to market books
How to market books
1990, Kogan Page
in English

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Book Details


The Physical Object

Format
Paperback
Number of pages
320

ID Numbers

Open Library
OL9398018M
ISBN 10
0749401265
ISBN 13
9780749401269

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December 15, 2009 Edited by WorkBot link works
April 30, 2008 Created by an anonymous user Imported from amazon.com record