An edition of International marketing relationships
(2002)
International Marketing Relationships
by Susan Bridgewater, Sue Bridgewater, and Colin Egan
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Previews available in: English
Subjects
Strategic alliances (Business), Export marketing, Brand name products, Relationship marketing, Business networks, International business, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, International - Marketing, Management - General, Business & Economics / Management, Strategic alliances (business)| Edition | Availability |
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International Marketing Relationships
September 6, 2002, Palgrave Macmillan
Hardcover
in English
0333733770 9780333733776
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International Marketing Relationships
September 6, 2002, Palgrave Macmillan
Paperback
in English
0333733789 9780333733783
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Book Details
First Sentence
"Gummesson (1999) suggests that relationship marketing is a pair of 'eyeglasses' a reader might use to study marketing issues."
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History
- Created April 30, 2008
- 3 revisions
Wikipedia citation
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| July 30, 2019 | Edited by MARC Bot | associate edition with work OL12039804W |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |