An edition of The critical path (1996)

The critical path

inventing an automobile and reinventing a corporation

1st ed.

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Last edited by MARC Bot
August 1, 2024 | History
An edition of The critical path (1996)

The critical path

inventing an automobile and reinventing a corporation

1st ed.

The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today.

Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details.

It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written.

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At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years.

The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthrough products.

Publish Date
Publisher
Little, Brown
Language
English
Pages
306

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Previews available in: English

Book Details


Edition Notes

Includes index.

Published in
Boston

Classifications

Dewey Decimal Class
338.7/629222/0973
Library of Congress
TL230.5.C37 Y38 1996, TL230.5.C37Y38 1996

The Physical Object

Pagination
xi, 306 p. :
Number of pages
306

ID Numbers

Open Library
OL969299M
Internet Archive
criticalpathinve00yate
ISBN 10
0316967084
LCCN
96005856
OCLC/WorldCat
34474007
Library Thing
424732
Goodreads
1261121

Links outside Open Library

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History

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August 1, 2024 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
May 26, 2022 Edited by ImportBot import existing book
November 23, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record