AMA complete guide to marketing research for small business
by Holly Edmunds
The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 11 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget.
All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems - quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
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Marketing research, Small business| Edition | Availability |
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1
AMA complete guide to marketing research for small business
1996, NTC Business Books
in English
0844235849 9780844235844
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Book Details
Edition Notes
"Published in conjunction with the American Marketing Association ... Chicago, Illinois"--T.p. verso.
Includes index.
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- Created April 1, 2008
- 10 revisions
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| August 5, 2024 | Edited by MARC Bot | import existing book |
| November 23, 2020 | Edited by MARC Bot | import existing book |
| May 19, 2019 | Edited by MARC Bot | import existing book |
| June 23, 2017 | Edited by ImportBot | import new book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |