Illustrating from the British National Health Service, this chapter indicates the type of problems in service design and public image which have led people to consider applying marketing methods in public services.
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August 12, 2010 | History
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Edition | Availability |
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1
Responsive healthcare: marketing for a public service
2002, Open University Press, Open Univ Pr, Brand: Open Univ Pr
in English
0335199674 9780335199679
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2
Responsive Healthcare: Marketing for a Public Service (Health Services Management)
December 1, 2001, Open University Press
Paperback
in English
0335199666 9780335199662
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3
Responsive Healthcare: Marketing for a Public Service (Health Services Management)
December 1, 2001, Open University Press
Hardcover
in English
0335199674 9780335199679
|
zzzz
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Book Details
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"Illustrating from the British National Health Service, this chapter indicates the type of problems in service design and public image which have led people to consider applying marketing methods in public services."
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August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
December 15, 2009 | Edited by WorkBot | link works |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |