An edition of Foundations of marketing
(2007)
Foundations of Marketing
2Rev Ed edition
by David Jobber and John Fahy
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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Previews available in: English
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Marketing, Marketingmix| Edition | Availability |
|---|---|
1
Foundations of Marketing
December 17, 2007, McGraw-Hill Publishing Co.
Paperback
in English
- 2Rev Ed edition
007710918X 9780077109189
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- Created April 30, 2008
- 8 revisions
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| October 8, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| June 25, 2020 | Edited by ImportBot | import existing book |
| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |