MARC record from Internet Archive

LEADER: 02187cam 2200469Ia 4500
001 ocm70628029
003 OCoLC
005 20200606030856.0
008 060719s2006 enka f b 001 0 eng d
040 $aESU$beng$cESU$dNLGGC$dYDXCP$dHKP$dUKBOL$dUKDBK$dOCLCQ$dOCLCF$dPHUSC$dOCLCQ$dUKWOH
015 $aGBA464858$2bnb
020 $a007710918X$q(pbk.)
020 $a9780077109189$q(pbk.)
035 $a(OCoLC)70628029
050 4 $aHF5415$b.J49 2006
082 04 $a658.8$222
084 $a85.40$2bcl
100 1 $aJobber, David,$d1947-
245 10 $aFoundations of marketing /$cDavid Jobber and John Fahy.
250 $a2nd ed.
260 $aMaidenhead [England] :$bMcGraw-Hill Education,$c©2006.
300 $axviii, 378 pages :$billustrations (some color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 2003.
504 $aIncludes bibliographical references and index.
520 $aThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
505 0 $a1. The nature of marketing. -- 2. The global marketing environment. -- 3. Understanding customer behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy. -- 9. Integrated marketing communications 1: Mass communications techniques. -- 10. Integrated marketing communications 2: Direct communications techniques. -- 11. Distribution management. -- 12. Marketing planning and strategy.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMarketing.$2gtt
650 17 $aMarketingmix.$2gtt
700 1 $aFahy, John,$d1962-
938 $aDawson Books$bDAWN$nDAW07324971
938 $aYBP Library Services$bYANK$n100427575
029 1 $aAU@$b000040406976
029 1 $aNLGGC$b267716168
029 1 $aNZ1$b10733916
029 1 $aYDXCP$b100427575
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 40 OTHER HOLDINGS