MARC Record from harvard_bibliographic_metadata

LEADER: 03573cam a2200385 a 4500
001 012144189-X
005 20100120143021.0
008 070419s2007 enka b 001 0 eng
010 $a 2007016432
015 $aGBA714271$2bnb
016 7 $a013678146$2Uk
020 $a9780749448370
020 $a0749448377
020 $a0749778377
020 $a9780749778378
035 $a(PromptCat)99935665655
035 0 $aocn124157736
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dBWKUK$dYDXCP$dJED$dNLGGC$dLMR$dMOF$dCRH$dCQU$dU9S
050 00 $aHF5823$b.T83 2007
082 00 $a659.109$222
084 $a85.40$2bcl
100 1 $aTungate, Mark,$d1967-
245 10 $aAdland :$ba global history of advertising /$cMark Tungate.
246 3 $aAd land
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2007.
300 $ax, 278 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. [269]-271) and index.
505 0 $a1. Pioneers of persuasion -- The origins of advertising -- An industry takes shape -- Early advertising agencies -- Arrow to the future -- The Hopkins approach -- Lasker's second choice -- 2. From propaganda to soap -- The legacy of J. Walter Thompson -- An onomatopoeic agency -- Rubicam versus the Depression -- -- New sights, new sounds -- The end of the beginning -- 3. Madison Avenue aristocracy -- A British advertising agency in New York -- The science of selling -- 4. Creative revolutionaries -- Thinking small -- Murderers' row -- The revolution will be televised -- 5. The Chicago way -- An unhurried start -- Quite a character -- Cornflakes and cowboys -- The international era -- Life after Leo -- 6. The Brit pack -- The British hot shop -- Blockbusters in the basement -- Lowe and beyond -- The master planner -- A smashing agency -- The Saatchi saga begins -- Mrs. Thatcher's ad agency -- 7. Eighties extravagance -- The Saatchi saga continues -- Jeans genius from BBH --
505 0 $aThe gentleman copywriter -- The buccaneers of Venice Beach -- '1984' and the Super Bowl factor -- 8. The French connection -- The father of French advertising -- The man who said 'Non' -- Provocation and impact -- The house that Jacques built -- TBWA : absolutely European -- The seeds of disruption -- 9. European icons -- The graphic world of Armando Testa -- Copywriting, Italian style -- Blood, sweaters and tears -- The German conundrum -- 10. Media spins off -- The 24-carat idea of Gilbert Gross -- From barter to Zenith -- Turning back the clock -- 11. Consolidation incorporated -- Onmicom : the big bang -- WPP : wired to the world -- Interpublic : the horizontal ladder -- Publicis : readjusting the compass -- Havas : child of the information age -- 12. Japanese giants -- A short history of Dentsu -- Advertising haiku-style -- Soccer and Shiseido -- The challenger agency -- 13. The alternatives -- Amsterbrand -- Professional radicals -- Far from the Madison crowd --
505 0 $aDriving branded content -- 14. Dotcom boom and bust -- 15. Latin spirit -- The boys from Brazil 1 : Washington Olivetto -- The boys from Brazil 2 : Marcello Serpa -- The reign of Spain -- 16. International outposts -- Australia's favourite admen -- 17. Shooting stars -- From pop to soda -- 18. Controversy in Cannes -- The man behind Cannes -- Counting the cost -- 19. New frontiers -- Asian creativity -- And so to China -- 20. The agency of the future -- Shape-shifting giants.
650 0 $aAdvertising$xHistory.
650 17 $aReclame.$2gtt
650 6 $aPublicité$xHistoire.
988 $a20091211
906 $0DLC