| Record ID | ia:adlandglobalhist00tung |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/adlandglobalhist00tung/adlandglobalhist00tung_marc.xml |
| Download MARC binary | https://www.archive.org/download/adlandglobalhist00tung/adlandglobalhist00tung_meta.mrc |
LEADER: 01309cam a2200289 a 4500
001 449028
005 20080220122641.0
008 070419s2007 enka b 001 0 eng
010 $a 2007016432
035 $a124157736
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dBWKUK$dYDXCP$dJED
015 $aGBA714271$2bnb
016 7 $a013678146$2Uk
019 $a84996992
020 $a9780749448370
020 $a0749448377
050 00 $aHF5823$b.T83 2007
049 $aXIMM
100 1 $aTungate, Mark,$d1967-
245 10 $aAdland :$ba global history of advertising /$cMark Tungate.
246 3 $aAd land
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2007.
300 $ax, 278 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. [269]-271) and index.
505 0 $aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
650 0 $aAdvertising$xHistory.
994 $aC0$bXIM