MARC record from Internet Archive

LEADER: 01952cam a2200481Ia 4500
001 1001830087
003 OCoLC
005 20151005035959.0
008 020409s2002 nyu b 001 0 eng
010 $a2002024979
015 $aGBA2-61739
020 $a0471202185 (cloth : alk. paper)$c$29.95
035 $a1001830087
040 $aDLC$cDLC$dYDX$dUKM$dOCLCQ$dOCoLC$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF6146.B74$bO16 2002
082 00 $a659.14/2/0973$221
092 $a659.142$bOa45a
100 1 $aOakner, Larry.
245 10 $aAnd now a few laughs from our sponsor :$bthe best of fifty years of radio commercials /$cLarry Oakner.
260 $aNew York :$bWiley,$c2002.
300 $axxiii, 212 p. ;$c24 cm +$e1 computer laser optical disc (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"An Adweek book."
504 $aIncludes bibliographical references (p. [199]) and index.
538 $aIBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Audio software (e.g. Windows Media Player, Real Audio).
650 0 $aBroadcast advertising.
650 0 $aWit and humor in advertising.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley022/2002024979.html
907 $a.b18053154$b12-20-18$c07-22-03
998 $axbt$b06-20-07$cm$da $e-$feng$gnyu$h0$i2
957 00 $aOCLC reclamation of 2017-18
907 $a.b18053154$b12-02-14$c07-22-03
956 $aPre-reclamation 001 value: ocm49584171
994 $aX0$bSFR
998 $axbt$b06-20-07$cm$da$e-$feng$gnyu$h0$i2
998 $axbt$b07-01-03$cm$da$e-$feng$gnyu$h0$i2
999 $yMARS
998 $axfs$b07-01-03$cm$da$e-$feng$gnyu$h0$i2
945 $a659.142 Oa45a$d - - $e01-11-2016 12:52$f0$g0$h01-15-16$i31223063010574$j503$0501$k - - $lxbtci$nbook + CD-ROM$o-$p$29.95$q-$r-$s- $t3$u7$v7$w0$x0$y.i33470376$z08-08-03