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"This insider's take on the development and success of contemporary radio advertising showcases a long list of unforgettable award-winning commercials and the legendary figures who created them, including Stan Freberg's seminal ads for Contadina tomato paste, Joy Golden's commercials for Laughing Cow Cheese, memorable Blue Nun wine ads by Jerry Stiller and Anne Meara, and Tom Bodette's folksy humor for Motel 6, along with current commercials still ringing in our ears.".
"These commercials make excellent case histories for advertising professionals and students."--BOOK JACKET.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials
2007, Wiley & Sons, Incorporated, John
in English
0470191872 9780470191873
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2
And Now a Few Laughs from Our Sponsor
2002, Wiley & Sons, Incorporated, John
in English
1280342951 9781280342950
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zzzz
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3
And Now a Few Laughs from Our Sponsor
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
047126329X 9780471263296
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4
And now a few laughs from our sponsor: the best of fifty years of radio commercials
2002, Wiley
in English
0471202185 9780471202189
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Book Details
Edition Notes
"An Adweek book."
Includes bibliographical references (p. [199]) and index
IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Audio software (e.g. Windows Media Player, Real Audio)
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Miami University of Ohio MARC recordLibrary of Congress MARC record
Ithaca College Library MARC record
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Work Description
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.Note: CD-ROM/DVD and other supplementary materials are not included.
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- Created September 27, 2008
- 12 revisions
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November 15, 2023 | Edited by MARC Bot | import existing book |
January 15, 2023 | Edited by ImportBot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |