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MARC record from Internet Archive

LEADER: 01502cam 22002891 4500
001 1458883
005 20080418111123.0
008 890207s1918 nyu||||| |||| 000 0|eng
010 $a 18009918
035 $a(CStRLIN)NYCXA1018242B
035 $a(NIC)notisAGS4336
035 $a(OCoLC)4608167
035 $a1458883
040 $cSAZTEC
050 0 $aHF5821$b.H5 1918
100 1 $aHigham, Charles Frederick.
245 10 $aScientific distribution,$cby Charles Frederick Higham; with an introduction by James Howard Kehler.
260 $aNew York,$bA.A. Knopf,$c1918.
300 $a6 p. l., 183 p.$c20 cm.
505 0 $aIntroduction.--I. The historical aspect: The distribution of intelligence.--II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The nature of advertising genius. Service and the modern advertising agency. The possibility of business literature.--III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda.
650 0 $aAdvertising
903 $aKirtas/Annex$d20080418$p31924013694306
905 $a19440404120000.0
950 $aHF5821$b.H5 1918$lMANN$x3200
955 $c1$lMANN
995 $aHivolm$d20070116
998 $nNIC$s9665