An edition of Scientific distribution
(1916)
Scientific distribution
by Higham, Charles Frederick Sir
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Book Details
Table of Contents
Introduction.
I. The historical aspect: The distribution of intelligence.
II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The nature of advertising genius. Service and the modern advertising agency. The possibility of business literature.
III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda.
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- Created April 1, 2008
- 6 revisions
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| September 12, 2020 | Edited by MARC Bot | import existing book |
| July 25, 2014 | Edited by ImportBot | import new book |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| October 21, 2009 | Edited by WorkBot | add edition to work page |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |