| Record ID | ia:isbn_9780844232379 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_9780844232379/isbn_9780844232379_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_9780844232379/isbn_9780844232379_meta.mrc |
LEADER: 01837cam a2200385 a 4500
001 013940279
003 MiU
005 20151021000000.0
008 970724s1997 ilua b 001 0 eng
010 $a97030304
020 $a0844232378
035 $aMiU-BA.b1923626
035 $a(OCoLC)37418252
040 $aDLC$cDLC$dC#P$dEKL$dOrLoB-B
090 $aHF5415.13$b.M32 1997
100 1 $aMarconi, Joe.
245 10 $aCrisis marketing :$bwhen bad things happen to good companies /$cJoe Marconi.
250 $a2nd ed.
260 $aChicago :$bNTC Business Books,$cc1997.
300 $ax, 246 p. :$bill. ;$c24 cm
500 $a"American Marketing Association."
504 $aIncludes bibliographical references (p. 233-237) and index.
505 0 $aI. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business - It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics - In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis.
650 0 $aMarketing.
650 0 $aMarketing$vCase studies.
650 0 $aCrisis management.
650 0 $aCrisis management$vCase studies.
710 2 $aAmerican Marketing Association.
852 0 $aMiU$bSTATE$cBUS$hHF5415.13.M32 1997$xTransfer from Kresge 20151021
970 $aBK$bBook
971 $aMiU
972 $c20151021
973 $aAC$bavail_circ
974 $a35128002058368$bSTATE$cBUS$f01
997 $aMARS