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Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next.
The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.
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Previews available in: English
Subjects
Marketing, Case studies, Crisis management, Management, Key accountsShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Crisis marketing: when bad things happen to good companies
1997, NTC Business Books
in English
- 2nd ed.
0844232378 9780844232379
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WorldCat
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2
Crisis Marketing: When Bad Things Happen to Good Companies
January 1992, Probus Professional Pub
Audio Cassette
1557382689 9781557382689
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zzzz
Libraries near you:
WorldCat
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3
Crisis Marketing: When Bad Things Happen to Good Companies
January 1992, Probus Pub Co
Hardcover
in English
- 1st edition
1557382468 9781557382467
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cccc
Libraries near you:
WorldCat
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Book Details
Edition Notes
Includes bibliographical references (p. 233-237) and index.
"Published in conjunction with the American Marketing Association"--T.p. verso.
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First Sentence
"Some of the most respected business leaders believe that trust is the cornerstone of a successful business."
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- Created April 1, 2008
- 9 revisions
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July 13, 2024 | Edited by MARC Bot | import existing book |
November 26, 2020 | Edited by MARC Bot | import existing book |
May 7, 2017 | Edited by ImportBot | import new book |
July 30, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |