| Record ID | ia:marketingcommuni02edcran |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingcommuni02edcran/marketingcommuni02edcran_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingcommuni02edcran/marketingcommuni02edcran_meta.mrc |
LEADER: 03264cam 2200673 4500
001 ocm00340447
003 OCoLC
005 20191202012402.0
008 720606s1972 nyua b 001 0 eng
010 $a 72004505
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050 00 $aHF5415$b.C694 1972
082 00 $a659.1/01/9
084 $a85.40$2bcl
084 $aQP 345$2rvk
084 $aQP 600$2rvk
088 $a72004505
100 1 $aCrane, Edgar.
245 10 $aMarketing communications;$bdecision-making as a process of interaction between buyer and seller.
250 $a2d ed.
260 $aNew York,$bWiley$c[1972]
300 $a499 pages$billustrations$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWiley marketing series ^A1642209 ^A1642209
504 $aIncludes bibliographical references (pages 471-490).
505 0 $aThe textbook as a component of learning situations -- Buyer and seller: decision processes and interaction -- How decision making begins: identifying problems and opportunities -- Goals sought and goals achieved -- Goals of the communicator: meanings -- Goals of the communicator: attitudes -- Goals of the buyer: motives, personality, and role -- Constraints on decision making -- Seeking alternatives -- Learning and memory -- Sensory cues and rewards -- Selecting unknowns as goals for data gathering and analysis -- Data for decision making -- Analysis of data -- Choosing among alternatives -- People categories: aggregates, organizations, and groups -- Social class -- The purchase (and the sale) -- Choosing channels -- Choosing media and media vehicles -- Matching audiences to market segments -- Cues, symbols, and codes -- Messages -- The source as cause and as effect.
650 0 $aMarketing$xDecision making.
650 0 $aAdvertising.
650 6 $aMarketing$xPrise de de cision.
650 6 $aPublicite
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aMarketing$xDecision making.$2fast$0(OCoLC)fst01010188
650 17 $aMarketing.$2gtt
650 7 $aKaufverhalten$2gnd
650 7 $aWerbepsychologie$2gnd
653 0 $aAdvertising
653 0 $aMarketing
653 0 $aMarketing$aDecision making
776 08 $iOnline version:$aCrane, Edgar.$tMarketing communications.$b2d ed.$dNew York, Wiley [1972]$w(OCoLC)899942686
830 0 $aWiley marketing series.
938 $aBaker and Taylor$bBTCP$n72004505
029 1 $aAU@$b000000720502
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 312 OTHER HOLDINGS